Serenity Caldwell recently as a past Apple Store employee who did One to One training. Amidst some touching anecdotes about her customers and experiences doing the training, she said, 'That program may not make sense for Apple retail anymore. The stores are getting bigger and more crowded, and personalized training was always a harder sell in noisy, rambunctious environments.'

Anyone who's been in an Apple retail store over the past few years knows what Ren's talking about. Apple retail stores are crazy busy. Apple wants to maximize the profit for each of its locations, so it puts them in heavily trafficked areas and hasn't expanded their footprint to new locations dramatically unless demographics show that areas can support additional stores. The net result is that the Apple Store has gotten busier and busier. With few exceptions, locations like that just aren't a good learning experience. The retail store where I work, while not owned by Apple, is authorized by Apple to sell and service much of their gear. We're located almost an hour's drive by highway from the closest Apple-owned store.

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There are other places in the area to buy Apple gear: Best Buy, Walmart, Target. Batman Un Deuil Dans La Famille Pdf To Excel. But for personalized sales and service, many people are much more comfortable coming to us. Apple has set customer expectations, and some of our customers expect to get the same deals they can get from an Apple store. One of the first things they'll tell me is, 'I'm not a computer person.'